Do What You Desire

April 10, 2013

amerikasaddiction

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#DWYD Addicts, Uncategorized

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Exclusive Interview with EST artist Dub-O!

Most interviews don't start off like this but, how are you today DUB-O?

Im good actually laying down trying to recover from a crazy last night.

If someone walked up to you on the street and asked, what do you do? What would you say to them?

I'm an new up and coming artist of EST19xx. I just can't say "Im a Rapper". Ppl wont believe you when you say that, You just look like every other "Rapper". lol

How did you begin your career? What inspired you to become what you are today?

By being in the right places at the right time. Taking advantage of every opportunity that was exposed to me. I seen MGK make his way to the industry, with hard work and dedication. That not only motivated me, but it let me know anything is possible and I can do the same. The fans I've gained and the family I'm with (EST19XX) inspired me to be what I am today because of their beliefs in me when I didn't believe in myself.

What would you describe your style as? What are you brining to the game that you feel is needed?

Very melodic and aggressively mellow. I just want to bring a sound none is familiar with, I'm just trying to be unique as possible in my ways and create a lane that's never been driven in.

Who are some of the artists/people you have collaborated with?

As of now I've only worked with MGK. But this is the year I will be reaching out to other artist and producers for new work. But I have worked with a really hot producer from Cleveland name JP "Did this one". Who's produced records for MGK like "Hold on" and "Ratchet" which I was featured on also.

How is it working with MGK? What have you learned from him and the Lace-Up Movement?

He's a cool person to be in the studio and work with. We feed off each others energy. We have that friendly competitive work ethic, you know like if he comes hard in a verse I gotta come harder. We try and bring out the best in each other. But from the whole experience I've really learned what it takes to be a great is HARDWORK. Point blank period. And that goes for anybody with a career in the making or a dream in pursuit.

As you know, we follow our motto of "Do What You Desire", what does that phrase mean to you and your career/goals?

Live out your dreams. If you can picture You can frame it.

Simple as that.

How can we find out more about DUB-O online? Do you have any new projects? Do you have a blog/website?

Im currently working on a EP called "Old Lights New Lights", I don't have a release date for it yet, but it will be coming very soon along with More visuals and collaborations with other artist.

You can hit me on Twitter/ @dubz216

www.Facebook.com/dubomusic

www.YouTube.com/dubz216

Instagram @duboest

Any final words of wisdom or shout outs?

I wanna Shoutout to All EST fans all DUB-O fans and believers. Also download my Mixtape "Do I know You" on Livemixtapes.com. Nothing is impossible. EST for Life! -Dub

April 6, 2013

amerikasaddiction

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Fashion, Interviews, Uncategorized

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Interview with Organic Clothing Company COALATREE

"COALATREE is engaged in an evolving agricultural movement that will awaken humanity to the realization that freedom comes through being more self-reliant, and less self-dependent on unnatural foods and goods. We see a day when everyone is more concerned about what goes on and in their bodies - a day when urban gardening and urban art find harmony with a generation that gets down to earth and back to the roots. A world where value is earned through a hard days work and organic quality isn't a cost, it's a way of life. At COALATREE, we believe you reap what you sow. That's why all of our products are farm tested and inspire the desire to plant a seed, grow some goods, and experience the freedom that comes through living a more independent and self-sustained life."

----INTERVIEW

Most interviews don't start off like this but, how are you today Charlie Bessey/COALATREE?

Thanks for asking, not enough people ask that question and genuinely care what your response is anymore. I am doing awesome, it’s a cold day in Colorado with a lot of snow on the ground so I can’t complain.

If someone walked up to you on the street and asked, what do you do? What would you say to them?

I work everyday in effort to the message to “Grow Everywhere” not only in agricultural but in every aspect of life. That is what I love about COALATREE Organics, our job is to promote a positive message to our peers and an industry we love and respect.

How did you begin your career? What inspired you to become what you are today?

All of us here at COALATREE started our career in the industry not even thinking about it, we have all out whole lives nerded out on fashion, street wear, and the action sports. We all got working with brands from Ashbury, Skullcandy, Toy Machine, local shops and just feel in love with the option in life to work in an industry filled with rad people and companies. The newest thing to all of us over the beginning of the brand 3 years ago has been taking the aspect of urban farming and moving into developing a fully functioning self sustainable farm in Colorado. From our farm every year we feed all our society members and their families, we also provide food from the farm at retail and industry parties to promote a self sustainable lifestyle.

I, personally have been intrigued by the sustainability movement and actually purchase lots of fruit, meat, vegetables from a place in Milwaukee named Growing Power. How do you mesh together this agricultural movement with clothing?

When you walk into that store and purchase goods you have the knowledge that these farmers were treated correctly and the goods you are purchasing are the best quality. We work the exact same way when we purchase fabrics. Our cotton comes from India, where we are working directly with mills and farmers to insure they are using NON-GMO seeds, not using extreme herbicides and being paid fair wages. All of our synthetic fabric comes from BLUESIGN approved mills in Taiwan, where they recycle and process all their waste materials so it's not harmful to the surrounding environment or communities. We are the small guy but we have a large impact because we go the extra mile, just as people who support their local farmer and farmer's market.

On a fashion level, you have some amazing pieces, your denim, jackets and flannels look awesome. What makes these pieces environmentally friendly?

Those particular pieces were made with organic and sustainable materials. The dying process was completed in a BLUESIGN dying room, meaning they recycle all the waste materials and reuse them time after time.

How do you feel the internet/social media has helped with the this movement?

INSTAGRAM + FACEBOOK = Great resource for getting people support and having good social interaction with fans and supporters. We live in a great day and age where social media always helps the new and smaller brands get the word out.

Who are some of the companies/people you have collaborated with?

We have worked on some awesome collabs as a new brand, but our favorite is the collaboration with the Jacque Cousteau Society. We are strong believers here at COALATREE that exploration is the key to a balanced life. Nothing is more exciting than traveling and discovering new thing for the first time. So when Mrs. Cousteau said she really liked the message of COALATREE and wanted to work on some collab tee shirts we were hyped. Proceeds from the continued shirt collabs go to the Cousteau society to continue the efforts of exploration.

As you know, we follow our motto of "Do What You Desire", what does that phrase mean to you and your career/goals?

A motto we use at COALATREE is “REAP WHAT YOU SOW” I think we were going for the same vibe in the sense of making life what you want. When you “Do What You Desire”, and what you desire is a true passion, then you will never have regrets. The only person you can control is yourself, so you have to do what YOU want, not what something or someone tells you.

How can we find out more about COALATREE online? Do you have a blog/website?

We have a website www.COALATREE.com, also you can follow us on instagram @COALATREE for great photos and hilarious sticker slap photos. As well as on Facebook at COALATREE Organics

Any final words of wisdom or shout outs?

Thanks to all our supporters and fans.

“REAP WHAT YOU SOW”

--- ALSO - USE CODE "shophookup" for 50% off at the COALATREE Site!

#DOWHATYOUDESIRE

April 6, 2013

amerikasaddiction

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Interviews, Music, Uncategorized

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Interview with legendary urban publicist Cynamin “HUSTILICIST” Jones

As we here at www.dowhatyoudesire.com always ask...how are you doing today?

I'm highly blessed, thanks for asking.

If someone came up to you on the street and asked...what do you do? What would you tell them?

Really I hope I was doing something very interestingly productive, for someone to just walk up to me in the streets and ask me what I do [laughs] . But Since the Streets are Known for Talking I, will definitely tell them I'm a Renaissance Woman.

So, Cynamin, how did you begin your career as a Publicist/Hustilicist?

My career started when I accepted the position of salesperson at Wu Wear, the small fashion boutique store owned by the infamous rap group WUTANG CLAN. During that time I was studying fashion buying and merchandising at the college of Fashion Institute of Technology (FIT) but soon left with an associates degree to pursue my career in the music industry. During my tenor years at Wu Wear I made it my business to network with other professionals in the field and learn there strategies in developing a successful brand to adapt to mines. I was inspired by the reaction of the CEO's and Brand Strategist when I voiced my opinions on certain projects, the Wu Wear brand was developing. After seeing the finished product of each development and seeing the vision manifested, I knew right there and then, I wanted to continue bridging brands together on a more upscale level.

What has been your biggest accomplishment in your career so far?

My biggest accomplishment has been successfully globally branding a clothing line that no one would have ever thought would be more than just a couple of t-shirts. We were the first official hip hop clothing line to move a culture and accumulate worldwide sales in markets outside of Hip Hop and garner respect for the brand. But the most satisfying accomplishment was seeing the clothing in Macy's and exihibited at the Brooklyn Museum of Art in 2000 for the Hip-Hop Nation: Roots, Ryhmes, And Rage exhibition.

The fact that the brand is still very much relevant today, speaks for itself.

Who are some of your clients? Past and present.

Some of My clients past and present has been of course Wu Wear, Platinum Producer Dame Grease (who I still rep) , Raekwon (Wu), Half-A-Mil (RIP) Big Pun Documentary DVD (I'm Not A Player), Gino Green Global Clothing, E2k Magazine, DJ Blazita, Serius Jones, Frank Lucas (son), the list goes on.. Ive been part of the brand marketing team for several projects you know. (wink) I even became a Ghost PR.. real talk! Ha..

So, tell us, how was it to be the "Mastermind" behind the iconic brand Wu Wear?

Well, I can't take all the credit, but I do appreciate the mastermind part behind it! It was definitely a collective between the owner of Wu Wear "Power" (Oli Grant) and myself. You see let me put it to you this way when you have someone who fully supports your vision and is instrumental in guiding your strategic plan, you have only one choice but to win. When I first started at Wu Wear I was a sales rep, I had no knowledge of selling clothes, but because the of groups reputation the clothes sold for itself. Being a person who is very energetic and challenging, I started contacting the urban magazine's to place our clothes in their publications, once I saw how great the response became, I developed a marketing plan presented it to Power and the next thing you know Wu Wear was internationally known with write ups in Forbes Magazine, CNN Money, TIME Magazine, Wall Street Journal, just to name a few. Once my pitch to Eric Smith , Editor of Black Enterprise Magazine was green lighted. I knew right there and then there was no stopping us now! the "HipHopPreneur" story which covered all the major urban clothing companies and was labeled as the first urban write up in a respected business financial empowerment magazine was born. Creating the imagery and the message that went along with the WUTANG Clan, was just adapting their own individuals styles, whether it was there fashion or musical sense, I created mental storyboards of how I will promote the next product and who will get the exclusives, It was all about building relationships and not destroying them.

What made you decide to create your own firm?

I have worked with many clients and helped develop a lot of successful people. I believe now with all the experience I have under my belt and with the many people who know me and my skills for what I do best, its time to move forward and create a firm that will not only follow my direction on how branding works, but trust me on a professional level because of my resume. So creating my own boutique firm was the right thing to do, I wanted something to call my own and solely focus on getting my clients the exposure they needed making sure I brand their many accolades, individually and not under anyone else's spotlight! I'm all about giving credit where credit is due.

Since you are an experienced and successful veteran in the game, what is something most up and coming artists are missing?

Guidance. A lot of artists believe that you need to obtain a publicist right off the rep. No create your own buzz before approaching the professionals. Stay Hungry, there's nothing wrong with the word Hustle! The artist get lost in their creative process when they start thinking to far ahead, they lose vision, because they're busy trying to be business man before handling business. In order for you to build a solid foundation, you have to work your way from the ground up. Not a lot of people like to hear that, but its the truth. If no one knows who you are, why would you think they care to listen? The professionals (publicist, managers, etc) look for what the artist has already establish, their job then is to take them to the next level.

You have to get the music done, create a name for yourself and build a buzz, By doing shows, opening up for people, networking and finding out how to make yourself seen. Otherwise you will have a Major Label Name, With No Label Support. Ask yourself which would you prefer?

We have a saying "Do What You Desire", what does that mean to you and your life?

Its self explanatory. Follow your dreams. Do what you do best, and stop comparing yourself to others, create your own lane and have others drive on it. That's what makes you a Leader!

How can we find out more about you? Website? Twitter? Facebook?

I will tell you like I would of told the imaginary person at the beginning of the interview who walked up to me in the street. Google me, ha, nah you have to have a little humor in this game, or if not you end your career yourself stressing everything! Like One of your favorite rappers rapper tells me all the time when we go into our meetings, "Cyn You be Having That Confidence Swag" But one must to stay relevant... and with relevancy comes showing what you do! so yes I have several ways to be contacted I prefer you visit my website www.cynaminjonesbranding.com which will connect you to my other social networks such as twitter and Facebook. But let me make it easier for you Google HUSTILICIST ..

Are there any shout outs or specials thanks you'd like to give?

I would love to thank dowhatyoudesire for the interview. I humbly appreciate it!

www.twitter/cynaminjones

www.Facebook/cynaminjonesbranding

www.instagram/cynaminjonesbranded

April 6, 2013

amerikasaddiction

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Fashion, Interviews

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Interview with Bespoke Clothier Cesar Renuan

: Cesar Renuan

Most interviews don't start off like this but, how are you today Cesar Renuan?

I'm doing great! Have been very busy which is always a good thing.

If someone walked up to you on the street and asked, what do you do? What would you say to them?

I create custom Men's clothing.

How did you begin your career? What inspired you to become the bespoke clothier you are today?

Well I did not set out to be in the clothing industry but it just sort of happened. I started my career in finance and felt like it was more like a job than a career, I didn't have a passion for it. When i decided to get married I had trouble finding a bespoke tailor that could provide a high quality garment at an affordable price. I finally found someone to create my wedding suit but was not fully satisfied with the quality. After my wedding i still couldn't get the frustration out of my head, finally my wife suggested i do something about it. That's how it all started.

I have a huge respect for bespoke clothing, how do you go about creating some of the pieces? Such as the slippers!?

It all starts with the clients. Bespoke clothing empowers the client with the ability to have EXACTLY what they want. It all starts with a dialogue with my clients, from there I develop a concept for design and once they approve its off to my manufacturers in Spain. Then there's always the option of using our webtool to design their own shoes.

I see some of your interests are cigars and watches. In your opinion, what are the top 3 of each?

Yea just some of my vices.

Cigars; Cohiba Maduro 5 Genios, Padron 1964 Anniversary, La Aroma de Cuba Reserve

Watches; Rolex Daytona Rose Gold, Cartier Santos 100, Jaeger LeCoultre Reverso

How do you feel the internet/social media has inspired the #menswear movement?

I think its has been a huge catalyst for the movement. For a long time guys were primarily influenced by what they saw in movies or magazines. The problem with this is the influence was celebrities dressed in overpriced designer garments that are not necessarily good for everyday use by a regular 'dude'. Social media has now allowed for anyone to have direct access to designers and even just stylish dudes where they can learn how to put together a dope look. I think a lot of guys now are looking at their closets and re-evaluating their style. This is just the beginning.

Where do you see mens "fashion" in the next 5 years?

I honestly think we are going back to the days where 'Men' wore suits and cared about the way they looked regardless of occupation or social status. I'm very excited about it and am happy to be a part of it.

As you know, we follow our motto of "Do What You Desire", what does that phrase mean to you and your career?

To me it means feeling comfortable in your own skin and feeling confident in the decisions you have made. I think people like Andre 3000 have been ambassadors of this feeling comfortable no matter what you think the response will be. Using him as an example we've seen his style go from platinum hair and furry pants to double breasted sport coats and paperboy hats, so just as your desires in life change so should your style. As for my career, I'm a student of men's fashion and will continue to learn and change and so will my creations.

How can we find out more about you online? What is your blog/website/twitter/fb/etc?

My Instagram/twitter is @cesarrenuan

My website is www.CesarRenuan.com

Any final words of wisdom or shout outs?

Always feel proud when you step out of your front door, you appearance says a lot about you so you always want to be at 100. Watch out for new offerings from Cesar Renuan we are a lifestyle brand that continues to innovate to provide you with the highest quality products at an affordable price.

February 21, 2013

amerikasaddiction

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Contest, Fashion, Interviews, Uncategorized

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Interview and Give Away with City Nativ & #DOWHATYOUDESIRE

Whats Up Addicts!

Today we have a special interview and contest/giveaway with one of our favorite brands "City Nativ"! We got the chance to interview Alex Bauer of Illinois based City Nativ last year about his photography skills and he has since expanded into the clothing industry as well! So, the natural thing to do was to let you all know about his buzzing brand City Nativ. Though the company is only a few months old, he not only has t-shirts, but has sunglasses, snapbacks, crewnecks and more items on the way! He has teamed up with Amerikas Addiction and www.dowhatyoudesire.com to do a special giveaway beginning February 25th via www.facebook.com/dowhatyoudesire and www.facebook.com/citynativ to give away, totally FREE a different item each day! Thats one hell of an introduction if you ask me! Sit back and read about City Nativ and get prepared to possibly win a great product from them as well! #DOWHATYOUDESIRE

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How did the brand City Nativ start? What inspired its creation?

Recently I realized that wanted to run my own company, and I have always messed around with mock up t-shirt designs that people seemed to really enjoy. Towards the end of this past summer, I had a few people suggest to me that I should pursue a big personal project/goal were I could use my graphic design, social media and business skills. Something bigger than just designing logos,flyers and websites for various clients. The opportunity really couldn’t have came at a better time, I had just got a good paying graphic design job and was working anywhere from 30-50 hours a week. So I finally had the money to start up my own company and get everything rolling! Within a week of coming up with the name/concept I had a full website created, and our first batch t-shirts, sunglasses, and lanyards ordered. The best part was, that only like 4 people knew I was doing it!

Can you explain what the concept and story is behind City Nativ?

I came up with the name City Nativ because I was thinking about how much I love Chicago and I wanted to show it. But today the only way to express your interest in a city is to wear some sort of sports jersey or a t-shirt that is representing a team or a player, but not the actual city. And that's what I want City Nativ to be. I really hope to expand to other cities and put landmarks or other things that make that city what it is, and why people love it so much. I wanted the t-shirts to be more than just the “I visited the Windy City” t-shirt that you can get from the airport. My favorite part so far has been soldiers overseas that order a bunch of different gear to have a little bit of “home” with them while they are so far away.

What type of products do you make?

We currently have crewneck sweatshirts, hoodies, t-shirts, and snapbacks. But there will be a lot more new things coming! Lately I have been working on designing our spring break / summer line that will consist of a lot of tank tops, t-shirts, and other beach wear.

I've seen some great publicity on City Nativ in a short amount of time. What has been your crowning achievement/s so far?

This really is a tough one to answer since we are still a pretty new company. But as far as achievements, I couldn’t be happier with how 2013 has started. We launched September 1st 2012, so that means we had 4 full months in 2012. The first month of 2013 we have already doubled our sales of the 4 months in 2012 combined. Another really cool thing is that we have shipped products to over 20 different states, and 3 different countries, which really shows that people love the city of Chicago from all over the world.

You just had a massive give away, how did that go?

The give away was a great success! To tell you the truth I was only expecting about 30-50 people to “share” the image on facebook to be entered in the contest. By the end of the night over 300 people had shared the image! It was WAY past my expectations, and I was really happy with the turn out! This is seriously my favorite part of running my own company, I love being able to give things away for free to people who support us.

Where can we find out more about City Nativ? (Website, Facebook, Twitter) And more importantly, where can we order some stuff!?

We are ALL over the place!
Our website is www.citynativ.com and that is where you can order all the gear.
Twitter : @citynativ
www.facebook.com/citynativ

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Amerikas Addiction

Do What You Desire...

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For more information on www.dowhatyoudesire.com - please contact @ joshuascarver@gmail.com

December 8, 2012

amerikasaddiction

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#DWYD Addicts

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The #DWYD Trucker Snapback

Go cop your exclusive #DWYD aka #DOWHATYOUDESIRE Trucker Snapback only @www.dwyd.bigcartel.com

Go order your Exclusive #DWYD Trucker Snapback @ www.dwyd.bigcartel.com

Amerikas Addiction

#DWYD

December 7, 2012

amerikasaddiction

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Uncategorized

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Midwest Minute Radio – Live interview with Dawn Richard and Bo Deal

Whats Up ADDICTS!

Tonight, we @ www.dowhatyoudesire.com want you to check out this exclusive interview with Dawn Richard and Bo Deal at www.midwestminuteradio.com tonight! We @ www.dowhatyoudesire.com are also going to have an exclusive interview with Dawn Richard in the coming week! So stay tuned in!

Amerikas Addiction

#DOWHATYOUDESIRE

Fri 12/07 8-10pm we celebrate the coming ofwww.MidwestMinuteRadio.com 2013 comeback with special guests: Dawn Richard (Making of the Band 3, Diddy Dirty Money) & Bo Deal (Brick Squad Monopoly recording artist).

8pm DAWN RICHARD
9pm BO DEAL

FAN HOTLINE: 347-996-3277

Fri 12/07 8-10pm we celebrate the coming of www.MidwestMinuteRadio.com 2013 comeback with special guests: Dawn Richard (Making of the Band 3, Diddy Dirty Money) & Bo Deal (Brick Squad Monopoly recording artist).

8pm DAWN RICHARD
9pm BO DEAL

FAN HOTLINE: 347-996-3277

December 6, 2012

amerikasaddiction

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Fashion, Interviews, Uncategorized

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Interview with luxury leather goods company PRSVR

Whats Up Addicts!

Today we have an exclusive interview with up and coming leather goods company PRSVR which means (Passion, Resilience, Sacrifice, Values, Respect). The company specializes in leather based luggage and outerwear. Their designs are stellar and are of high quality! I rarely see a newer leather company that are making moves like PRSVR. Each piece in their new Destination 2012 collection utilizes Nappa leather, hand crafted designs and in most cases Slaughter Free Leather. Men and women can enjoy this line, as they create striking pieces for both. If you are looking for a new luxury leather line, I think PRSVR will whet your appetite.

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PRSVR

How did you all decide to start PRSVR?

PRSVR started initially about 7 years ago and just grew organically into where its at now. The desire for what we do after we graduate into new classifications..once we stop wearing Jordans everyday! We also created the SoleSearch app which was the first sneaker boutique locator for the Iphone and Android devices. We had done enough with that endeavor and felt it was time to come back to the brand which is PRSVR. Here we are!

What inspires the design and vision of PRSVR clothing?

It all grows from travel. What it is that we want to wear or look like when we make certain moves. When it came to the sneakers, and now the business, we do so many things in so many different environments so its key to present the needed look. We really look at things that way, and hope that other people are influenced by the designs enough to want to be a part of it. Its a lot to look forward to!

Can you walk us through a day at PRSVR clothing?

Man! No two days are alike! My days don't ever really get to end. I will take a nap here and there during the day, but I am in talks with my factories and overseas clients during the night hours so I spend a lot of time just making sure the day ends well and we are all able to start up anew with things kinda set out correctly. From there, I start off with a call to each member of the team. I check the blogs to see whats what and then set out on the day. I'm super attached to my phones, and ipad, and laptop so I stay in communication with what needs to be kept up with. I have several key clients so I stay on top of to see what they need and what not, but again, no day is the same. The one constant aside from filling orders, designing, making samples, and phone calls is finding new ways to make it happen. With us being in the midwest, its a bit more difficult to find that outlet needed to grow the brand, so its always an initiative to find more ways to reach new clients! Like today..I get to speak with you! Tomorrow, I'll be looking to see how we can make the situation bigger as a whole.

Who are some designers/labels that have inspired you in your years in the fashion/clothing industry?

I'm a big fan of Ralph Lauren..the way he has designed his brand with the levels, and the inspiration..he gets it. I saw a Ralphie spread one time where EVERYTHING was Ralph Lauren, the furniture, the books, the clothing, the dishes, everything! He has built something that I'd love to even think to emulate and use as inspiration. I love how BAPE branded themselves. At the time when it launched, the sizes were all off, and you could only get like a size 7-10. I was also making my own shoe when they had launched so it was strange at the time until I began to speak with factories that weren't always in contact with clients that needed sizes larger than that because in Asia, most people didn't wear past a size 10! So for what seemed like a ploy to get more exposure, was more so a brand testing their waters before pouring larger funds into their brand. BAPE and NIGO did a great job with that. From a branding aspect, its this guy outta Chicago named Hustle Simmons. This guy has created a branding experience in himself that you typically see in NY or LA. That's inspiring to see, although he isn't selling clothes, he is selling himself as a curator for all things that he enjoys and thinks are ill, and presenting that. Marcus Troy is the same! He is also now designing so it takes his participation on reporting for the culture, and further becoming the culture.

PRSVR

You are a fairly new and fresh company, I am digging the leather designs and I am sure many others are, how does it feel to be connecting with customers with your brand?

Crazy isn't even the proper word to describe it! We are in a very blessed position, so I directly thank God for allowing the product to have come out so well. The ill thing that we've run into though, like...when people get it..when they understand the PRSVR equaling perseverance, and that goal to be better than one was yesterday, and they identify with the branding, that is when its makes us feel best..its like wait...YOU GET IT!??! Like..we didn't roll out a million dollar campaign dedicated to loving the you that you are today while still striving to fall in love with your goals for tomorrow, or getting a celebrity to talk about sacrificing their bottle service so that they could be successful and in movies too..we literally just presented this life that we've lived the past 8 years or so..when people buy into you, they'll buy whatever you are selling because they believe in it, and won't ever really feel that you'll steer them wrong..until you steer them wrong...clients we have, we'll have...we'll be there with them through college, their entry level jobs, marriage, kids, and retirement...they're in for life...and I appreciate and love that feeling.

How do you want someone to feel when they are wearing your clothing?

Like the coolest person ever..if that person is James Bond, I want them to feel like Bond..if they think Jordan is the coolest person ever, I want them to inherit that emotion. Anybody can get money and buy designer products. I mean its not hard..its money. But to get something that can change your whole mood and outlook on life? That takes some special ingredients, and I think we've accomplished that due again to the branding and care we put into each design.

Where can we find out more about PRSVR?

Stay tuned to www.prsvr.com and keep up with the social media channels. PRSVR on anything that is available! Some great things for us in the new year that may find us in a few locations closer to some of our clients..excited about it, but we'll let the chips fall and speak more on it then!

Any last words of advice to up and coming designers?

When it comes to this design thing in clothing, or whatever...find what makes you and your product unique. Like with your blog, you took a different approach to see how you can contribute,thats important. Like right now there are certain things that are hot in fashion...it would make no sense to go jump on that and do it just like another brand did just to get in the game. It's very important to use your influence and prowess to score properly. Longevity is usually measured by ones ability to offer more to a conversation, or a story. Look at music, look at acting, look at dancing. If you aren't doing something to make it yours, its rough to stay around. It's a line I always recite in my head from Lupe "did you improve on a design, did you do something new"? And I have to ask myself that at times just to make sure I'm contributing positively to my culture and my self. Its' important.

As you can see, we live by our motto "Do What You Desire" aka #DWYD. What does the phrase "Do What You Desire" mean to you and PRSVR?

Be true to what you do, and desire to be true to yourself..your motto is so relevant...AS LONG as what you want to do is positive! Lol. This is important for so many reasons. We all have things that come up in our lives that may knock us off track or from our pursuit for lifes race, but its up to us to recalibrate and get back on that path. Having the confidence to do what you desire takes a lot of courage, dedication, and ability to look even your mother in the face and let her know that you are going to make it your way...

Any shoutouts you would like to give?

To life! I'm glad to be a vessel of so much greatness and having the ability to inspire others. People take these things for granted. My power was out last night, and I was able to appreciate being able to charge my cell phone, or use the heat! Enjoy life. If you are able to read this, then you already have something to be appreciative for. Also to you. Its not often I get to speak about things other than just the line, so I appreciate you pressing these questions to me...see you again on the 12th!

PEACE!!!

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Amerikas Addiction

Do What You Desire

www.dowhatyoudesire.com

www.facebook.com/dowhatyoudesire

www.amerikasaddiction.com

www.facebook.com/amerikasaddiction

www.twitter.com/amerikasaddict

www.twitter.com/jthetruth (Contact for features, info)

November 30, 2012

amerikasaddiction

1 Comment

Interviews, Music, Uncategorized

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Interview with teenage singing sensation Dylan Heckert!

Whats Up Addicts!

Today we have interview with an up coming teenage singing sensation by the name of Dylan Heckert! He is only 17 years old and has amassed an amazing amount of fans aka Heckert Hotties with his cover songs and charming personality. We have been following his career for the past couple of years and he is starting to grow into what an artist is. He has drawn inspiration from life, his peers and other young artists such Justin Bieber, Austin Mahone , Cody Simpson, Greyson Chance and even seasoned veteran Kenny Chesney! We caught up the busy Dylan Heckert for an exclusive interview with us here @ Do What You Desire! We hope you all enjoy! He even put on a #DOWHATYOUDESIRE shirt for you all to see!

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What's the first thing you would say if someone asked, what does "Dylan Heckert" do?

I would answer by saying, " Dylan Heckert is a singer but also a genuine person."

What inspired you to pursue a career in music?

I was inspired by Justin Bieber to believe in my dreams, also by Austin Mahone to post more videos on YouTube, and Cody Simpson on how to treat a girl right and act.

Dylan Heckert

Who are some of your influences in music?

Austin Mahone, Greyson Chance, Cody Simpson, Justin Bieber, and Kenny Chesney

Take us through a studio session with you - how do you come up with your music/songs?

A studio session with me begins with a couple pranks and then getting down to business. Coming up with my music is just random for me. It starts with me just sitting in a quiet place like a park or even my room. I start tapping a beat or have a few lines started in my head and i play off it.

Who are some of the other artists/producers you have worked with? Would like to work with?

I have worked with a teen artist named Zach Crean, but other then him i haven't worked with anyone else yet. I just got a producer and we are working on some new music. I would love to work with Austin Mahone that is a dream of mine or Cody Simpson. I would also love to do a collab with Amerikas Addiction.

We know you have a HUGE following! Where did "Heckert Hotties" come from? Do you have anything you want to tell them!?

The name of my fans is Heckert Hotties and I decided to call them this because they are all so beautiful. I feel that they deserve a name that shows off their beauty so they are my "Hotties" Heckert Hotties. I would love to say that i love each and every one of you so much and those of who that have been with me since the beginning YOU helped me get to where I am, and if you just became a fan YOU are along for a long and fun journey ahead!

We know the "Heckert Hotties" have a big questions for you…are you single? Looking for a special young lady?

Yes I am a single man, and as much as I would love to have a girlfriend in my life I can't. I am so busy and going to be traveling so much I will never be home so i can't give her the time she would deserve and that isn't fair to me or her.

Dylan Heckert

Back to the music! Where can we find you at online? Twitter? Facebook? Youtube?

You can find me on Twitter: http://twitter.com/DylanHeckert Facebook: http://www.facebook.com/DylanHeckertttt YouTube: http://www.youtube.com/user/tipgb6 Eventful (Demand Dylan Heckert in your city!) http://eventful.com/performers/dylan-heckert-/P0-001-010715257-5

As you can see, we live by our motto "Do What You Desire" aka #DWYD. What does the phrase "Do What You Desire" mean to you?

I have Hash tagged it a few times on Twitter! Do What You Desire is something I personally live by! If you aren't doing what you love then why do it?!

Any special shoutouts you would like to give?

To all the Heckert Hotties - I LOVE YOU!

Dylan Heckert in limited edition #DOWHATYOUDESIRE Tee! Go get yours today @ www.dwyd.bigcartel.com

Amerikas Addiction

Do What You Desire

www.dowhatyoudesire.com

www.facebook.com/dowhatyoudesire

www.amerikasaddiction.com

www.facebook.com/amerikasaddiction

www.twitter.com/amerikasaddict

#DWYD

November 30, 2012

amerikasaddiction

1 Comment

Fashion, Interviews

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Interview with 8and9 Clothing’s Ray Guilbault

Greetings Addicts!

Today we have an interview with Ray Guilbault, Founder and Creative Director at the extremely dope clothing line 8and9 Clothing Co.!

We've been following 8and9's Twitter (@8and9) and Instagram and notice that people from all over the world are steadily copping their shirts, beanies, crewnecks and hoodies with designs inspired by classic gangster movies, politics, pop culture and music. Me, J-The Truth being a self proclaimed fashionaire (I made that up) think 8and9 truly has some unique designs and ideology. Not being big on the majority of urban clothing like I once was; Girbaud in 95 and Timberland in 96'. I had the first Ecko releases, the different FUBU lines (Fat Albert, 05 Football Jerseys), Enyce was a staple in my school days along with Sean John, Roc-A-Wear and so many other brands like Willie Esco that came and went.

8and9 has honest and timeless concepts that ensures a great future for the streetwear brand. This is an independent line that people connect with and rock with pride. This is something that we here at Do What You Desire highly respect. With over 10 years in Ray Guilbault has transformed 8and9 into one of the top streetwear brands with celebrities and die hard fans of dope fashion.

Read more on 8and9 Clothing below and find an exclusive bonus for Do What You Desire readers at the end of the interview.

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Let’s start off like this - how are you today Ray Guilbault?

Ray Guilbault: Awesome. Thanks for asking.

Can you please introduce yourself and tell us what you do at 8and9 Clothing Co.?

Ray Guilbault: Ray Guilbault, owner of 8and9 Clothing

What inspired you to create 8and9 Clothing Co.?

Ray Guilbault: 8and9 was inspired by my personal style and a gap in the market I was confident we could capitalize on by creating a brand with unique cross-over appeal.

How do you come up with these dope designs at 8and9 Clothing Co.?

Ray Guilbault: Every design starts with a moment of inspiration, a proverbial light bulb. Our creative process usually flows from my brain to our concept board where it’s assigned to one of our artists who will bring the design to life creating the art that eventually ends up on the final product.

Can you walk us through a day at 8and9 Clothing Co.?

Ray Guilbault: We’re working hard and growing every day so our office is pretty crazy. We come in early, the team bangs out all the orders from the night before, our photographer will be in the studio while I sit at a desk plotting and executing the takeover. 90% of what I do is in front of a computer whether it’s marketing, design concepts, answering emails or tweaking our site. Average work day is 10 hours for our team and 16-18 for the boss. 7 days a week. Sunday nights I’m off.

Who are some designers/labels that have inspired you in your years in the fashion/clothing industry?

Ray Guilbault: I love what Crooks & Castles did with their brand and the way they scaled their distribution. I’m inspired by the quality in 10 Deep’s cut & sew. I really respect what Rocksmith is doing right now, in terms of attitude and inspiration I think our brands are a lot alike. We definitely rep/design for the streets more than a lot of the other companies out there. I’ve also been inspired by Polo a lot and the way they design classic pieces you can wear every single year.

8and9 Clothing Co.

You have a dedicated base of loyal clientele, how does it feel to be connecting with customers like 8and9 does?

Ray Guilbault: It’s really dope. We always get out to the sneaker shows and different events to shake hands with our customers. I actually respond to comments on instagram, we talk directly to our customers on twitter and Facebook and I’m directly involved in our customer service when I need to be. This is stuff we take seriously and we’ve definitely built our brand the long way with a strong base of customers that are just like us. As we grow into a bigger animal I think that strong foundation will support our longevity.

How do you want someone to feel when they are wearing your clothing?

Ray Guilbault: Fly. Conscious. Empowered.

Where can we find out more about 8and9 Clothing Co.?

Ray Guilbault: 8and9.com is the hub for all background and current news. Our blog is really active with new content every day. Social networks are great too, facebook.com/8and9 Twitter @8and9 and the same on Instagram.

8and9 Clothing Co.

As you know, we have a saying "Do What You Desire" - what does "Do What You Desire" mean to you and 8and9 Clothing?

Ray Guilbault: It means building our way, designing our way and living #8and9life

Any last words of advice to up and coming designers?

Ray Guilbault: “Do what you desire.” If you’re about that life and confident in what you do then plan well, work hard, prepare to sacrifice and go get yours.

Are there any shout outs you would like to give?

Ray Guilbault: Thank you for the conversation. Good stuff, I definitely appreciate it.

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Now go check out some of Ray's dope clothing @ www.8and9.com

GET 20% OFF your order at checkout when you enter ADDICTION or DESIRE.

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Amerikas Addiction

Do What You Desire

www.dowhatyoudesire.com

www.facebook.com/dowhatyoudesire

www.amerikasaddiction.com

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