Whats Up Addicts!
Today we have an exclusive interview with up and coming leather goods company PRSVR which means (Passion, Resilience, Sacrifice, Values, Respect). The company specializes in leather based luggage and outerwear. Their designs are stellar and are of high quality! I rarely see a newer leather company that are making moves like PRSVR. Each piece in their new Destination 2012 collection utilizes Nappa leather, hand crafted designs and in most cases Slaughter Free Leather. Men and women can enjoy this line, as they create striking pieces for both. If you are looking for a new luxury leather line, I think PRSVR will whet your appetite.
How did you all decide to start PRSVR?
PRSVR started initially about 7 years ago and just grew organically into where its at now. The desire for what we do after we graduate into new classifications..once we stop wearing Jordans everyday! We also created the SoleSearch app which was the first sneaker boutique locator for the Iphone and Android devices. We had done enough with that endeavor and felt it was time to come back to the brand which is PRSVR. Here we are!
What inspires the design and vision of PRSVR clothing?
It all grows from travel. What it is that we want to wear or look like when we make certain moves. When it came to the sneakers, and now the business, we do so many things in so many different environments so its key to present the needed look. We really look at things that way, and hope that other people are influenced by the designs enough to want to be a part of it. Its a lot to look forward to!
Can you walk us through a day at PRSVR clothing?
Man! No two days are alike! My days don't ever really get to end. I will take a nap here and there during the day, but I am in talks with my factories and overseas clients during the night hours so I spend a lot of time just making sure the day ends well and we are all able to start up anew with things kinda set out correctly. From there, I start off with a call to each member of the team. I check the blogs to see whats what and then set out on the day. I'm super attached to my phones, and ipad, and laptop so I stay in communication with what needs to be kept up with. I have several key clients so I stay on top of to see what they need and what not, but again, no day is the same. The one constant aside from filling orders, designing, making samples, and phone calls is finding new ways to make it happen. With us being in the midwest, its a bit more difficult to find that outlet needed to grow the brand, so its always an initiative to find more ways to reach new clients! Like today..I get to speak with you! Tomorrow, I'll be looking to see how we can make the situation bigger as a whole.
Who are some designers/labels that have inspired you in your years in the fashion/clothing industry?
I'm a big fan of Ralph Lauren..the way he has designed his brand with the levels, and the inspiration..he gets it. I saw a Ralphie spread one time where EVERYTHING was Ralph Lauren, the furniture, the books, the clothing, the dishes, everything! He has built something that I'd love to even think to emulate and use as inspiration. I love how BAPE branded themselves. At the time when it launched, the sizes were all off, and you could only get like a size 7-10. I was also making my own shoe when they had launched so it was strange at the time until I began to speak with factories that weren't always in contact with clients that needed sizes larger than that because in Asia, most people didn't wear past a size 10! So for what seemed like a ploy to get more exposure, was more so a brand testing their waters before pouring larger funds into their brand. BAPE and NIGO did a great job with that. From a branding aspect, its this guy outta Chicago named Hustle Simmons. This guy has created a branding experience in himself that you typically see in NY or LA. That's inspiring to see, although he isn't selling clothes, he is selling himself as a curator for all things that he enjoys and thinks are ill, and presenting that. Marcus Troy is the same! He is also now designing so it takes his participation on reporting for the culture, and further becoming the culture.
You are a fairly new and fresh company, I am digging the leather designs and I am sure many others are, how does it feel to be connecting with customers with your brand?
Crazy isn't even the proper word to describe it! We are in a very blessed position, so I directly thank God for allowing the product to have come out so well. The ill thing that we've run into though, like...when people get it..when they understand the PRSVR equaling perseverance, and that goal to be better than one was yesterday, and they identify with the branding, that is when its makes us feel best..its like wait...YOU GET IT!??! Like..we didn't roll out a million dollar campaign dedicated to loving the you that you are today while still striving to fall in love with your goals for tomorrow, or getting a celebrity to talk about sacrificing their bottle service so that they could be successful and in movies too..we literally just presented this life that we've lived the past 8 years or so..when people buy into you, they'll buy whatever you are selling because they believe in it, and won't ever really feel that you'll steer them wrong..until you steer them wrong...clients we have, we'll have...we'll be there with them through college, their entry level jobs, marriage, kids, and retirement...they're in for life...and I appreciate and love that feeling.
How do you want someone to feel when they are wearing your clothing?
Like the coolest person ever..if that person is James Bond, I want them to feel like Bond..if they think Jordan is the coolest person ever, I want them to inherit that emotion. Anybody can get money and buy designer products. I mean its not hard..its money. But to get something that can change your whole mood and outlook on life? That takes some special ingredients, and I think we've accomplished that due again to the branding and care we put into each design.
Where can we find out more about PRSVR?
Stay tuned to www.prsvr.com and keep up with the social media channels. PRSVR on anything that is available! Some great things for us in the new year that may find us in a few locations closer to some of our clients..excited about it, but we'll let the chips fall and speak more on it then!
Any last words of advice to up and coming designers?
When it comes to this design thing in clothing, or whatever...find what makes you and your product unique. Like with your blog, you took a different approach to see how you can contribute,thats important. Like right now there are certain things that are hot in fashion...it would make no sense to go jump on that and do it just like another brand did just to get in the game. It's very important to use your influence and prowess to score properly. Longevity is usually measured by ones ability to offer more to a conversation, or a story. Look at music, look at acting, look at dancing. If you aren't doing something to make it yours, its rough to stay around. It's a line I always recite in my head from Lupe "did you improve on a design, did you do something new"? And I have to ask myself that at times just to make sure I'm contributing positively to my culture and my self. Its' important.
As you can see, we live by our motto "Do What You Desire" aka #DWYD. What does the phrase "Do What You Desire" mean to you and PRSVR?
Be true to what you do, and desire to be true to yourself..your motto is so relevant...AS LONG as what you want to do is positive! Lol. This is important for so many reasons. We all have things that come up in our lives that may knock us off track or from our pursuit for lifes race, but its up to us to recalibrate and get back on that path. Having the confidence to do what you desire takes a lot of courage, dedication, and ability to look even your mother in the face and let her know that you are going to make it your way...
Any shoutouts you would like to give?
To life! I'm glad to be a vessel of so much greatness and having the ability to inspire others. People take these things for granted. My power was out last night, and I was able to appreciate being able to charge my cell phone, or use the heat! Enjoy life. If you are able to read this, then you already have something to be appreciative for. Also to you. Its not often I get to speak about things other than just the line, so I appreciate you pressing these questions to me...see you again on the 12th!
Do What You Desire
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