Interview with Designer Nico Perez

Whats up all!

Josh from #DWYD here and today we have an interview with one of my new favorite independent clothing designers Nico Perez (Shout out to RuKo photo for putting me onto him)! He makes dope isn! Period. I mean, look at the pictures! I am going to shut up and let you all get to reading the interview! #DWYD #FASHION

What’s popping Nico? How are you feeling today? 
Feeling great making my runs through Los Angeles Fashion District today. Sourcing materials & looking for anything new to gain inspiration from.
Ok, so the people want to know about you? So, if someone on the street came up to you and asked “What do you do”? What would you say?
I would say I design & construct garments, most gearing towards exclusivity.


How did you get into fashion design? Who and what inspired you?
I started to sew after working with another brand for some time. Just out of curiosity and wanting to create independently I purchased a household singer sewing machine for starters.
What inspired me was a brand called OriginalWork based out of NYC. They had handmade matches applied to they’re garments with these wild prints streaming across the shirt front, sleeves, hoodie you name it. I actually got in contact with one of the owners(JaMeek) & he began giving me pointers and mentoring me for quite some time.
How do you feel about style vs. trends? What you think makes something “timeless” vs. a “trend”?
I don’t think it should be viewed as style vs. trends because we all know style doesn’t fade the way trends do century to century. Chuck Taylor for instance doesn’t need to release variations of the shoe every month because the people simply love the clean well presented aesthetic for what it is. Trends tend to manifest and you see multiple brands doing anything to give the people what they “think they want”. There is no individuality left in a brand when its always trying to please others. & the consumers lack individuality as well in return.
Who are some people that you would love to style? 
Definitely at the top of my list Young Jeezy & Ross
Where do you desire to be in the next 3-5 years? (I know it sounds like a job interview lol…but honestly, tell us)!
Within the next 3-5years I plan to still be designing and constructing the garments in-house myself, just with more knowledge of sewing & possibly tapping into painting on my garments like you would a canvas. I plan to branch out of only sewing and stay as experimental as possible
We have a way of life called “Do What You Desire”, what does that mean to you?
Some may see Do What You Desire as a simple self motivating phrase but to me it means the world. Everyday you should question what drives you & stay true to the answer. 

Do you have any shout outs?
Ya shouts to JaMeek for inspiring & mentoring me throughout the past few years. Most people don’t like to share there knowledge and he gave me the boost I needed to get where I am today! SALUTE!
Where can we check out some of your clothing and buy some of your clothing?
I handle most of my orders via phone. My contact number and most recent works are posted on my IG.
Josh from Amerikas Addiction – Hit Me’
Instagram – amerikasaddiction
Twitter – @amerikasaddict


Interview with MUA Gitana V from Brown Sugar Beauty Make Up!

Whats Up all!
Josh here! I hope you all are living that #DOWHATYOUDESIRE life! Today we have an interview with Brown Sugar Beauty Make Up’s own Gitana V! Who is living that life! I have been a fan of her work for some time and I figured it was due time to ask her about her work! So…let her tell you about herelf! #DWYD


Hola Angelica! Most interviews don’t start like this, but how are you feeling today?I’m totally in survival mode right now. I very recently broke up with my ex and its hard when you have to walk away from someone you love… that’s your best friend…  but I’m channeling all of that energy into my makeup and projects that I have lined up. HeARTache at its finest.What would you say to someone if they came up to you on the street and asked, “What do you do”?

I would say “I’m a makeup artist” then drop my round, fluffy blending brush and walk away… lol just kidding. I’ve honestly been blessed enough to have people recognize me on the street, whether I’m in the grocery store or at a bar, people will point and say “You’re the makeup artist!” or “You’re Brown Sugar”. It’s an awesome feeling when people know you for what you love to do and you don’t even have to say it.


So, after working with models and make up artists (MUA) lately for some photo shoot’s I realized the importance of make up, it can really make or break a photo in a sense. Can you tell us what a Make up “Artist” definition is to you?

Oh my goodness, where do I start? To me, a makeup artist is the be all and end all in what you’re trying to accomplish. You can have the couture outfit, amazing hair, the right accessories, but without that finishing touch… its nothing. With that, makeup has become so much more than just eyeliner and lipstick, we have the ability to completely transform a person and give them a whole new attitude, whether it be turning them into a dark and sinister character for a shoot or giving a cancer survivor that bit of confidence she needed to see how already beautiful she was.

How long have you been a MUA? What inspired you to become one?

Officially, it’s been 3 years since I started “Brown Sugar Beauty Makeup”. I’ve always loved makeup, not to “make myself pretty” – I just loved using it and creating different looks, one day I could look like this, the next day I could look like a totally different person. Then friends and family started asking me to do their makeup and I realized that it was not dope LOL as an avid reader, I bought a ton of books and read up on different face and eye shapes, learning the color wheel, contour and highlighting… and with that, it was a wrap. I took something that I loved and ran with it.


To me, a MUA is a creative, very much like a musician or poet. Do you feel the same? Where do you draw your creativity from?

Indeed, just like any other artists I have different outlets that I tap into. Whether it’s being inspired by an album cover, something I’ve seen in a movie, my raw emotions… I just see/feel something and start playing with ideas and turn it into my art.

Where did the name Brown Sugar Beauty Make Up come from?

You know we all lookin for wifen material. A woman that’s fine, smart, classy, but not a snob; hella hella sexy, but not a hoe that’s brown sugar.”… a line from one of my favorite movies, Brown Sugar. Its always stuck with me and when trying to brand myself and what I was about: a woman who was confident, independent, who loves makeup and hip hop; I felt that was it… Brown Sugar.


Is there anyone in particular that you would like to work on? Or work for? Or better yet, work with?

WU-TANG!  WU-TANG!   WU-TANG!   WU-TANG!  WU-TANG!  SUUUUUUUUUUUUUUUU! I’m such a huge fan it would be such an honor to work with them on an amazing video concept. Eventually, my goal is to work on a major motion picture for a horror or action film where I’m able to utilize my special fx skills.

Where do you see your career as a MUA in the next 2 years Angelica?

To be honest, I don’t even know where I see myself in 2 days! LOL What I’ve always strived for in anything that I’ve done is to keep on rocking and improving to be the best me. Success doesn’t happen overnight and believe me when I tell you, I’ve put in my dues to work on the projects that I’ve been hired for. Had you told me that I would have worked with actors you’ve seen on the big screen, reality tv stars, or some of my favorite hip hop artists… I wouldn’t have believed you, but I made it happen. Next 2 years, I have no where to go, but up.


We have this motto called “Do What You Desire”, what does this mean to you and your passion as a MUA?

Do what makes me happy, even if that means I’m walking around in special fx makeup with decayed skin and blood all over… its when I’m the happiest! Do What You Desire, it means don’t hold back, don’t limit yourself, you want it – go for it.

Any special shout-outs? 

First and foremost, my city – Milwaukee! I’ve gotten SO much support and love from my family, friends, and complete and total strangers. It’s such a beautiful feeling to know that people believe in what I do and believe in me more than I believe in myself at times.

Rubin Whitmore, the man behind my dreams coming true. I appreciate and adore you.

Foiled Hair Salon, my home away from home <3

Higher Education Records #GetEducated

Where can we find out more about you and see your work at?

My business page on facebook:

Instagram: GitanaV or if you want to be one of the first people to see my work or behind the scene shots add me on Snapchat: gitana-v

Josh from Amerikas Addiction – Hit Me’
Instagram – amerikasaddiction
Twitter – @amerikasaddict

Amerikas Addiction Takes Over Summerfest 2K14

Whats Up Everybody!

Now, we know we are lil late with this, but here is the exclusive footage of our 2014 Summerfest Headlining Show which featured US! K.E.! $killz! JR Donato & DJ Omni! This short video was filmed by one of the most talented photographers and videographers we know, Dean aka DXNGXLDXX – you can find out more about his work below.



Interview with Veronica Ariel – Creative Director for Socialite

Whats up all!


Its Josh from AA – #DWYD! We have an exclusive interview with one of the top up and coming fashion designers in the game, her name is Veronica Ariel and she the creative directory for Socialite. I have been following her career for awhile and she is truly making moves for herself and definitely living the #DoWhatYouDesire life with a passion. So, after some convincing and arm pulling, she took the time out of her busy and productive schedule to answer some questions for me! Before you read, know her mission:


My mission: To inspire the fashionably challenged, style the fashion conscious, pique the interest of the fashion elite…one garment at a time.


So, most interviews don’t start like this, but, how are you feeling at this moment?

At the present moment, I’m tired and ready to get off work(my day job). Unfortunately, it’s raining here in Chicago, which always puts a damper on the day, and since I work retail, it’s making the day draaaaag.  However, I feel amazing otherwise.

If someone came up to you on the street and asked, what do you do? What would you say to them?

If someone came up to me on the street and asked me what I did for a living, I would gladly tell them I’m a fashion designer, and hand them my business card. That way, I don’t have to give them too much info on the initial meeting, but I can drive more traffic to my website,, and also, more awareness to my social media pages.
I am a lover of fashion and style, what drew you to the fashion industry? When did you have that “AHA” moment of, this is what I desire to do?


Initially, I never even saw myself designing clothes, I wanted to write/produce music(yea, believe it or not) but for some reason or another, I was distracted and ended up at the Illinois Institute of Art; and the rest is history.  I guess I had my “ah ha” moment my senior year in college.  We had our yearly fashion show and I submitted some of my pieces and was awarded “Excellence in Women’s Sportswear”.  I was in utter shock, but I was so humbled and at that moment, I realized, this is it for me.

What was your first design or project? When you look back at it now…is it hot? Or is it wack to you? LOL!

My first design was my first constructed garment, and yes it was wack LOL!  I wasn’t skilled back then as I am now, so yea, everything I did my first year was wack and basic, lol, I’m just going to be honest.


Many people think style is being “trendy”, I don’t…I don’t even like the word trend, but I want to know what does the term “style” mean to you? How would you define it?

My definition of style is wearing what the heck you like.  I don’t care for trends either, but I mean, let’s be real, we all follow them to a certain degree.  However, they shouldn’t be the end all be all when it comes to personal style.  Style is something you have, it’s innate, trends fade and I’m glad that they do.


Who are some of the people you have styled for?

I’ve styled so many models here in Chicago, DJ’s, some indie artists.  I just recently met Beyonce’s lead dancer, Ashely Everett and got some of pieces on her which lead to me meeting the other lead, Kimmie G, who also wanted Socialite pieces.  I didn’t really style them, technically, but I can say that Beyonce’s lead dancers have been “laced” if you will.


I noticed the dancing lady on one of your shirts, with the banana skirt…was that inspired by Josephine Baker? Why did you choose that particular image?
The dancing banana skirt tee is an actual image of Josephine Baker I used from an artist by the name of Paul Colin.  It was a project I did when I was in college for my “Color Theory” class.  I like the image so much and it never left my memory, so I used it for a tee.


As you know, we created the lifestyle motto or saying “Do What You Desire” or #DWYD – what does that saying mean to you and what you are doing?

DWYD means exactly how it sounds, doing what you desire!  No matter what people say, how they may say you can or can’t do something or it’s going to be hard/impossible, forget what the naysayers say and forget their thoughts, DO WHAT YOU DESIRE!  Whatever it is, if you love it and are passionate about it, DO IT!


And, just to keep it Hood, do you have any shootouts you want to give?

S/O: Me. Myself and I.  just kidding lol.   Man, everyone in Chicago, everyone that supports what I do, everyone that’s been a fan since my first collection, my loyal clients and all my bae’s(TOTALLY kidding).  S/O to you of course for even having the desire and the interest to interview me!!

Where can we find out more about you? Any websites? Instagram? Twitter?
instagram: iamsocialite


News from Amerikas Addiction



Its Josh from AMERIKAS ADDICTON & #DOWHATYOUDESIRE aka #DWYD! Its been awhile, but we’ve been busy being productive! We are working on a new album “13″ (NEW MERCHANDISE COMING SOON)! We performed at the Worlds Biggest Music Festival (SUMMERFEST) as HEADLINERS and even had Taylor Gang’s own JR Donato come out and perform our song “Great Night” together! (Footage of Summerfest will be coming next week!) Also, if you know us, Chicago is our home away from home! So we met up with our homie Matt B (shout out to his manager Chad) and recorded this song we wrote together called “Beautiful Life”! In addition to that, he took us around the city and we filmed the video for it! I gotta admit, it was a long day, but it was a great day!
Make sure you all check out our boy Matt B – who recently had the number 1 album on the R&B charts on iTunes for his newest album “Love & War”
Check him out on his website too
You all stay blessed and positive! We can’t wait to share more with you all!

Official Video – ‘Eye’ Prod. by Loco Los

Amerikas Addiction (w/ $killz) @ Summerfest!


#DWYD Premiere – $killz (Sypher Squad) ft. Yo-Dot – “In My Prime”

Amerikas Addiction – T.T.I.W.L.I. Prod By Cardo *Viral Video*

DJ Omni Birthday Party 4.18.14