Most interviews don’t start like this, but how are you feeling today Tamra Simmons?
Well today I am extremely tired because I just came back from the SXSW 2015 in Austin, TX and we just got off the tour bus. I took an artist I manage on tour and other artists opened up for him at SXSW so it was 15 of us.
Ok, so the people want to know about you? So, if someone on the street came up to you and asked “What do you do”? What would you say?
I usually would tell them what I don’t do because it’s easier than saying all that I do. (haha). But in seriousness I bridge opportunities for entrepreneurs, artists, celebrities and companies. What I like to do is use my corporate background and bridge the gap between the corporate world and entertainment.
What inspired you to pursue a career in branding and the entertainment industry?
I didn’t really pursue a career in branding. I started studying social media marketing on my own for ten years just because I read about 9 books a week (call me a nerd) but I have a thirst for knowledge. I was an arbitrator for fortune 500 companies and I just quit my 9-5 career for 9 years to start my own company because I seen a need for it within the entertainment industry. So I started doing social media marketing for companies and then one artist. After my company completed the campaign for the artist the music industry came after me. It started chasing me and I just stood there like, “you need me” and from there it’s history.
Explain to us, how important is branding is to a person and or a company?
Branding is the most important component for a person and/or a company. People do not understand the different between marketing and branding. Branding defines who you are. This is what people will know you for. It defines who you are. Marketing is what you do.
Can you take me into your mind when you are doing an event or working on a brand? Do you feel any anxiety? Or do you feel total confidence?
I’m an OCD kind of person so everything needs to be structured and organized. Once I create a system and we run within the parameters of that system all the events run smooth. It really just depends on the nature of the event. Some events I’m anxious for them to come and go because my stress level is a 20 on a scale of 1-10. Other events I’m like this is a breeze I just hope the people show up. So either way I’m somewhat confident and stressed. with the event and the events that are being held. Can we say I’m confidently stressed? (laughs).
Ok, I am going to get personal, how does one blur the line between a “brand” or “branding” and “reality”? Is there a difference? Where does a brand become “real”?
A brand is reality. There is no difference. Picture this, you slice an apple down the middle, right? There’s always going to be a right side, a left side and the seeds in the middle. Without the seed(s) the apple would never have grew into an apple, right? Ok just stay with me…So if the seed was never planted, the water was never poured onto the seed, you wouldn’t be able to hold an apple (in reality) in your hand to even slice down the middle. That’s the same with branding, without planting the seed of branding no one knows who you are and what you stand for.
Many people don’t realize how truly driven one has to be to pursue being an entrepreneur? Where does your passion come from?
Yes you have to be very passionate and focused. My true passion comes from the universe and my clients. The more I see their dreams coming true the more passion I bleed. It’s like their dreams are in my hands so I have to continue to transfuse passion, faith and dedication to them to keep their dreams alive.
We have a way of life called “Do What You Desire”, what does that mean to you?
Simple. Do what makes you happy. At the end of the day all that matters is you and your happiness. Everything else can and will fall in line.
Do you have any shouts outs?
(Old School Huh…LOL) Of course..S/O to my Oakland Patriots (high school) and Tennessee State University Tigers (alma mater). Go Pats! Go Tigers!
Where can we check out some of your work or get in contact about your services Tamra?
You can follow me on all social media outlets Twitter, IG, Facebook @thetamrasimmons. You can check out my marketing and branding companies www.revitalizedmarketing.com, www.thetsbagency.com. Any questions or comments you can email firstname.lastname@example.org. We only accept positive vibes only! (haha) all other vibes will go to spam! #DWYD!!! Be blessed!